The Black Friday weekend is quite literally the biggest shopping holiday in the United States, but the rest of the world is catching up quicker than you know. The Black Friday and Cyber Monday weekend is a massive opportunity that all ecommerce merchants boost sales and increase brand awareness. Cyber Week is a marketing term for the week after Thanksgiving in the United States. The majority of retailers offer promotional sales and discounts during this week to encourage shoppers to buy online. Salesforce data showed record-breaking U.S. 2021 Cyber Week digital sales of $62 billion.
For ecommerce retailers, Black Friday is an important day for driving sales and traffic. Almost all retailers offer special discounts and promotions on Black Friday and Cyber Monday. In 2022 Cyber Monday will fall on November 28, while Black Friday will be on November 25. These days are merely placeholders for a sale season that will last for at least a few weeks. Cyber Monday, which has evolved into the online version of Black Friday, gives smaller retail websites a chance to compete with bigger companies.
Building your BFCW calendar can be daunting but we’re here to help. Without any excessive information, here’s a November calendar to help you plan your BFCW marketing and sales so you’re prepared for your biggest BFCM yet.
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