E-commerce has grown significantly in the past few years, as business relied on digital sales during the pandemic. Covid has permanently altered shoppers’ buying habits and we’re continuing to see adoption of the online shopping experience. Here are e-commerce trends your business should follow for 2022:
1. Consumers love mobile! As brands enable social commerce, text, payments and other mobile interaction, consumers are finding mobile shopping extremely convenient and attractive. 58% of consumers surveyed said mobile apps are more convenient than other channels for shopping (source). So how can we make mobile a key part of your strategy?
2. Let me pay how I want! Nearly 1 in 4 consumers abandon transactions entirely when their preferred payment method isn’t available (source). We’re expecting consumers to become more fickle and demand digital payments as 35% of consumers said they preferred to use digital wallets, like Apple Pay and PayPal (source). Here’s what we suggest:
3. Tell me when it gets here! Free delivery isn’t enough. Customers today expect fast delivery and transparent shipping, with 60% revealing that fast shipping had a significant or very significant influence on their decision to order online (source). According to Shopify, 37% of North American consumers abandoned a purchase because estimated shipping time was too long; yikes! Solving the problem is straightforward but requires some creativity and transparency:
4. I don’t want to pay now! It’s true, personal financing has exploded in the last few years with established players in Affirm, Afterpay and Klarna. 56% of U.S. consumers say they have used buy now, pay later (BNPL) options for retail purchases—a nearly 50% increase from 2020 (source). Be careful though and plan before diving in: